Who is Marketpedia?
Digital Marketing Made Simple
Marketpedia is the leading source of digital marketing content on the web. Wholly owned by iPivot, Marketpedia is one of the largest digital marketing education websites in the industry. Powered by a team of digital marketers, growth hackers, data geeks and business experts, Marketpedia offers timely, trusted and actionable digital marleting information for every business owner, entrepreneur, marketing team, human resources and professionals, from startups to S&P500. Marketpedia is operated by iPivot, a collection of some of the web’s most trusted digital marketing brands. For the latest and most up-to-date digital marketing education, visit www.marketpedia.net.
What We Do
We make digital marketing simple. Period. We bring clarity without the geek speak to everyday business owners, entrepreneurs, and professionals. The goal is to break the barrier between the top decision-makers and the people who implement it. When both communicate effectively, it lowers mistakes, failed campaigns and the prohibitive cost of marketing gone wrong. Best of all, we know our advice works because we actually DO this stuff for a living.
We organize our knowledge into three simple pillars:
In this pillar, we cover marketing strategies such as Search Engine Optimization.
Here we cover all types of media buy, such as Facebook, LinkedIn & YouTube Ads, to name a few.
Finally, we teach all types of social media marketing and how each channel works.
Why We Do It
We do it because after spending hundreds of hours and thousands of dollars on marketing campaigns for ourselves and our clients, we realized most of the challenges come from a lack of communication between marketers and clients. Misguided client expectations and the challenge of trying to explain a complicated yet highly misunderstood field can lead to wasted money, wasted time and a loss of potential gains.
When we looked around, we noticed most reliable marketing out there is expensive, complicated, esoteric, and incredibly time-consuming for a busy entrepreneur to follow. Therefore we decided to build our own and aimed at bridging the gap between decision-makers and those that implement the actual campaigns. We figured if decision makers have a better understanding of marketing channels and delivery formats, then better decisions can be made.
Finally, our goal was to create something that delivered the most important knowledge without making it complicated or extremely time-consuming so that any business owner, entrepreneur, human resources professional or anyone in charge of marketing and hiring marketers could understand the basic concepts of marketing channels and delivery options. This will certainly lead to better corporate returns and more successful campaigns