Course Overview:
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- Video 1: Introduction
- Video 2: Email Marketing Overview
- Video 3: Grow and Organize Your Email Lists
- Video 4: Autoresponders and Email Apps Every Marketer Should Know
- Video 5: Email Designing and Copywriting Strategies
- Video 6: How to Keep Your Email Out of the Spam Box
- Video 7: Top Delivery Tools for Marketers
- Video 8: The Art of Targeting and Segmentation
- Video 9: Planning an Email Marketing Calendar
- Video 10: Common Email Marketing Mistakes to Avoid
- Video 11: Determining the Optimal Email Frequency
- Video 12: How to Use Split Testing
- Video 13: Funnel Creation and Drip Marketing
- Video 14: The Seven Best Transactional Email Services
- Video 15: Ten Email Styles to Boost Your Profits
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Lessons in this course:
- Introduction
- Terminology
- Grow & Organize Your Email Lists
- Autoresponders & Email Apps
- Copywriting Strategies
- Staying Out of the Spam Box
- Email Delivery Tools
- Targeting & Segmentation
- Planning Scheduling Calendar
- Mistakes to Avoid
- Determining Email Frequency
- Split Testing
- Sales Funnels & Drip Marketing
- Transactional Emails
- eMail Styles
