Course Overview:
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- Introduction
- Section I: Facebook Remarketing Basics
- Video 1: What is Remarketing, and why you should use it?
- Video 2: Why use Facebook for Remarketing
- Section II: Setting Everything Up
- Video 3: The customer file
- Video 4: Website traffic
- Video 5: App activity
- Video 6: Engagement on Facebook
- Section III: Creating Facebook Audiences
- Video 7: Creating an audience from the Customer File
- Video 8: Creating an audience from Website Traffic
- Video 9: Creating an audience from App Activity
- Video 10: Creating an audience from Engagement in Facebook
- Video 11: Creating Lookalike Audiences
- Video 12: Creating Saved Audiences
- Section IV: Advanced Facebook Remarketing Strategies
- Video 13: Advanced strategies for performance marketers
- Video 14: Segmenting your Targeting as much as possible
- Video 15: Using old, but proven marketing tactics
- Video 16: Upselling and Cross-Selling your buyers
- Video 17 Using a Content Series to target hard to get leads
- Video 18: Reaching the users who never open your emails
- Section V: Additional Tips to Consider
- Video 19: Ten do’s you should consider to run Facebook Remarketing successfully
- Video 20: Ten don’ts to avoid for a successful Facebook Remarketing venture
- Video 21: Premium Facebook Remarketing Tools & Services
- Video 22: Shocking Facebook Remarketing Case Studies
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