Course Overview:
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- Introduction
- Section I: YouTube Ads Basics
- Video 1: What is YouTube advertising?
- Video 2: Why should you use YouTube Ads for your business?
- Section II: Setting Everything Up
- Video 3: Knowing your business
- Video 4: Setting up YouTube for your business
- Video 5: Linking your YouTube Channel to your Adwords account
- Video 6: Creating your video for advertising with YouTube
- Section III: Creating & Managing Ad Campaigns
- Video 7: Creating your campaign
- Video 8: Creating the ad group and ad
- Video 9: Managing your video ad campaign
- Section IV: Advanced YouTube Ads Strategies
- Video 10: Campaigns, ad groups and content exclusions
- Video 11: Call-to-Action overlays
- Video 12: Remarketing
- Video 13: Additional YouTube Ads tricks
- Section V: Additional Tips to Consider
- Video 14: Ten do’s you should consider to run YouTube ads successfully
- Video 15: Ten don’ts to avoid for a successful YouTube advertising venture
- Video 16: Premium YouTube advertising tools & services
- Video 17: Shocking YouTube advertising case studies
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